NEW BALANCE MADE IN US: 75 YEARS OF HIGH-END CRAFTSMANSHIP

8. September 2024

While many of New Balance’s recent sneakers have a distinctly more tech-y, early 2000s look to them, there are a few constants in the brand’s collection, such as the MADE IN US line.

In the fast-paced and constantly changing world of sneakers, there are few lines that stand the test of time without perpetual re-releases. One such line is the New Balance MADE IN US collection.

Based on traditional craftsmanship and classic silhouettes, the models stay true to their origins as runners, some iterating on their initial designs, like the 990. Still immediately recognizable, the different versions over the years have changed in small but meaningful ways, allowing the classic to stay contemporary.

Other models have carved out their niche as timeless staples – such as the 993, a testament to the focus on tried-and-true craftsmanship and quality. This quality holds true for every part of the MADE IN US lineup and shows in the luxurious materials and level of finish.

It serves as a counterpart to the typically fast-paced fashion world, a reminder that not everything has to be dictated by short-lived trends. Take a step back from the hustle and bustle of the city and join us for a moment of peace and quiet with New Balance MADE IN US.

Check out New Balance MADE IN US at solebox.com!