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Introducing the latest from New Balance: the U740GR2. A perfect fusion of style, comfort, and performance, this fresh take on the 740 model is designed for the contemporary independent — especially those seeking an everyday sneaker that delivers both versatility and on-trend appeal.
Rooted in authentic NB heritage, the 740 is more than just another everyday-sneaker; it’s a statement of discernment. Rising from the success of the 530 trend, which was championed by female tastemakers worldwide, the U740GR2 carries that same stylish momentum forward.
With a more unisex approach, it offers universal appeal while still leaning into the global female independent looking for her “new favorite” everyday pair. Whether you’re grabbing coffee with friends or walking to the gym, the 740 seamlessly blends into your lifestyle, offering both effortless style credibility and all-day wearability.
The U740GR2 sets itself apart from the 530 with a bold, visually unique design that goes beyond just another commercial release. Inspired by social media influencers and the latest fashion roundups, the U740GR2 is built to elevate any outfit. If you’ve been searching for a sneaker that offers both comfort and performance without sacrificing trend-setting design, the U740GR2 will be your perfect match.
The New Balance U740GR2 will be available from October 16th via solebox.com and instore at all solebox locations.