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To commemorate the launch of the ASICS SportStyle UB-9S Gel-Kayano 20, we hosted an exclusive event in collaboration with the brand at our Paris location. Together with Asics, we curated an immersive auditory experience with the artist NSDOS, that brought to life the philosophy of the brands claim ‘Sound Mind, Sound Body’.
A select group from our Parisian community was invited to our store for an event centered on physical well-being and mindfulness, fully embodying the core values of the ASICS brand. The highlight of the evening was the unveiling of the innovative UB9-S Gel-Kayano 20 sneaker.
The UB9-S Gel-Kayano 20, designed by Kiko Kostadinov Studio in partnership with ASICS Sportstyle, merges exquisite craftsmanship with conceptual design. Drawing inspiration from Functional Utopias, Interlaced Assemblages, and Mino ceramics, the sneaker features a rich blend of textures, from washed-out hues and matte finishes to bold grid patterns and metallic accents.
The warm, rust-like tones of Mino glaze evoke a sense of timeless resilience, offering a contemporary twist on the classic running silhouette. We showcased all four colorways on-site, set against the backdrop of carefully curated flower installations that complemented the hues.
An exclusive sound experience, designed by the artist NSDOS, was specially created for the event in our solebox studio. The composition, a harmonious blend of electronic beats, voiceovers, and nature sounds, invited guests into a meditative space, offering them a novel and deeply immersive experience.
NSDOS’s vision for the evening included an interactive storytelling element, where AI-generated voices added an innovative layer to the auditory atmosphere, enriching the event with a truly unique and engaging energy. Simultaneously, we offered our guests an array of fine beverages and delightful treats, allowing everyone to savor an enjoyable evening together.
The UB9-S Gel-Kayano 20 is available now online and instore at all solebox locations in four colorways.