Nike will launch their all new silhouette called ZoomX Vista Grind on the 4th of July. To give you a first glimpse of our first interpretation on the semi-transparent newcomer we teamed up with Nike to produce some exclusive content.
Nike’s new futuristic-looking ZoomX Vista Grind uses the recycled ZoomX scarp midsole with exaggerated style. This shoe proofs that sustainability and modern shoedesign can definitely go hand in hand. The translucent upper is made from ripstop material and features contoured Swoosh branding on the lateral side.
In our vision, a women’s only shoe should be staged by women only, so we teamed up with three Berlin based female talents in order to create authentic content for her – by her. With each of them having their own perception on the ZoomX Vista Grind, the Berlin-based talents all advocate the concept behind the product. Berlin-based musician and model Metoux plays with the juxtaposition of the silhouette and its design through combining it with her individual style. Photographer Agatha stages the see-through aesthetic and heel-architecture of the Vista Grind in a natural and colorful habitat while stylist Olive feels attracted to the bright and disproportionated design and the silhouettes comfortable sole unit. Art Director and long-term friend Kane Holz supported the girls while creating to provide our typical solebox aesthetic.
Besides we will host an exclusive launch event in Amsterdam for invited guests only. The Nike ZoomX Vista Grind will be available from July 4th at all solebox locations and online via solebox.com for 180 €.