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We’ve teamed up with Jordan brand to kick off the highly anticipated release of the Air Jordan IV Retro Cool Grey in Berlin two days before its official launch date. In collaboration with the Nike SNEAKRS app you had the chance to reserve a pair of AJ IV’s and easily come to our solebox x Jordan ice cream truck to pick up the shoes in the heart of Berlin. But that’s not all – we served fresh ice cream for free the whole day out of our cool grey ice cream van for everyone.
The Air Jordan IV Retro Cool Grey Pre-Launch in Berlin was a summer special for everyone. ICE CREAM FOR FREE – in the middle of Berlin and if you signed up early enough via the SNEAKRS app you also had the chance to pick up your personal pair two days prior its official release date. A rush of people in front of our cool grey truck of sneakerlovers and random people coming over for our either ‚Cool Grey Sesame‘ or ‚Jordan Cheesecake‘ ice cream created a perfect atmosphere.
Known as an iconic colorway and timeless silhouette, Jordan fans from all over the world had to wait nearly two decades for the rerelease of the Air Jordan IV Cool Grey. The model features a grey coated leather upper atop a clean black and white sole. Yellow details on the tongue and sole and furthermore the chrome jumpman on the heel tab round off this models composition and make it a dignified new iteration of the Air Jordan IV Cool Grey.
A big thank you goes out to everyone who came by. We hope you had a fun day enjoying some ice cream together with us.