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On February 13th, we teamed up with Jordan Brand to celebrate the highly anticipated release of the Air Jordan 1 High 85 ‚Bred‘ with a unique launch event at the solebox studio in Berlin.
Drawing inspiration from the shoe’s name, the event transformed the space into a ‚Bre(a)dShop’, blending the bold black and red of the sneaker with an immersive, curated experience.
Guests were treated to more than just a product drop – the atmosphere was a celebration of the Jordan legacy. The studio was designed to invite guests to linger and enjoy the moment, with seating areas for relaxation and a local bakery serving fresh bread decorated with the iconic Jumpman logo. For those first in line, a limited edition black and red branded bread knife was given away in special packaging, further elevating the exclusivity of the event.
The demand was incredible, with the event selling out before its official close. As always, the solebox community showed up in full force, bringing energy and enthusiasm to every corner of the space.
The launch was a resounding success, and we’re already looking forward to our next collaboration with the community that makes it all possible.