Birkenstock has always been a brand that values quality, comfort, and style. Its revolutionary soft cork footbeds ensure the health of our feet, while the iconic designs remain timeless. With this campaign, solebox and Birkenstock aim to capture the spirit of community and the importance of family.
The Birkenstock Naples with its striking seam gives the sandal a bold, masculine look. The sole ensures a secure and comfortable stand, with its two components: a cushioning midsole made of EVA and a genuine rubber outsole. The upper material, made of particularly soft suede leather, conforms to the foot like a second skin, ensuring a natural design.
Naples is the red thread that holds it all together, no matter the different backgrounds of each of the family members. Birkenstock and the footbed are the common ground for all of it and all of them. It closes the gap between street credibility and timeless quality, emphasizing the importance of valuing style without sacrificing the health of your feet.
In Naples, family goes beyond blood relations. It can be a bond of the heart, a deep sense of community that provides a feeling of safety and belonging. Neapolitans traverse the city, visiting shops and street corners, connecting with the people they’ve known for years. The proximity, both physical and emotional, has allowed them to overcome many challenges together. They always have each other’s back. In Naples, everyone is part of the family.