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When MJ first wore the Air Jordan 3 ‘Black Cement’ on the court in 1988, the shoe became an instant classic. And now the icon makes its return in its original form. To celebrate its revival, we created the ‘Black Cement’ truck.
Just like the material it was named after, the Air Jordan 3 ‘Black Cement’ was built to last. Featuring a tumbled black leather upper enhanced with iconic elephant print overlays and red details, all based on a sole unit in white & cement grey.
Named after one of the building blocks of modern life, the ‘Black Cement’ is similarly enduring in its impact on sneaker and streetwear culture. In order to pay tribute to this evergreen’s return, solebox produced a short movie drawing parallels between the sneaker and its namesake material.
Join our duo as they get ready to shape the city by laying the groundwork that will be around for ages.
Whether you were around for its initial release or you’ve come to appreciate the AJ3 ‘Black Cement’ after the fact, its re-release in all its original glory is sure to put a smile on any sneakerhead’s face and underscores its status as a classic that is built to last.