Celebrating 50 years of the PUMA Clyde with Soho legends

24. April 2023

The PUMA Clyde celebrates its 50th anniversary with a series of special releases. First introduced in 1973 and worn on the hardwood by New York Knicks legend Walter „Clyde“ Frazier, the silhouette became a true icon through its connection to hip hop culture.⁠

Worn by legends of the community, the sneaker is a staple in the streets of London – spotted everywhere from the local record dealer to the barber shop.⁠



On this occasion we have teamed up with owner of London’s oldest record shop and producer Chris Price aka Chris @peckings to get to know his story. We also visited the iconic barber shop @askew_cuts  to meet the owner Ismael Tahr and dive deeper into the multi-cultural community of London.

The Puma Clyde SOHO pays homage to one of the city’s most vibrant districts with a very British colorway. Hairy navy suede is complimented with a textured red form stripe and gold accents.⁠


The PUMA Clyde SOHO is now available via solebox.com