The recently established concept MBCY, known as the contemporary fashion concept where high fashion and streetwear meet, announces its much anticipated expansion. On Saturday March 19th, MBCY is officially re-opening in a new location in Frankfurt, providing a space that is triple the size from its previous location. The curated, growing brand portfolio and a one-of-a-kind interior design present much to explore locally and digitally. To celebrate the opening, the first Autry x MBCY collaboration and more exclusive releases will be available in the new location on the opening day.
A concept which was once famous under the name of Uebervart and is now under the wing of solebox, is taking the contemporary menswear scene by storm as MBCY (pronounced as “embassy”) with an improved selection of premium quality menswear products.
With eyes set on redefining the space between high fashion and elevated streetwear, MBCY provides a constant exploration in the world of contemporary menswear with a well curated brand mixture influenced by street culture. To create worlds and always look beyond the horizon, selected designers, limited edition sneakers and accessories with a unique story are at the heart of MBCY.
From 1017 ALYX 9SM to Readymade, or RRL by Ralph Lauren to Bode, MBCY’s ever-evolving dance between high fashion and streetwear knows how to keep fashion connoisseurs on the edge of their seat. To engage with the fashion community through the lense of street culture, create worlds and keep surprising is the driver in MBCY’s seat.
Visit www.mbcy.com or the new store in Frankfurt, located at Kaiserstr. 23 to start exploring the exclusive brand portfolio and curated products.