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Recently we teamed up with Nike to celebrate the launch of their latest women only silhouette – the ZoomX Vista Grind. We hosted a private launch event for special female guests only and spent a pleasant afternoon together in Amsterdam.
Nikes newest model called ZoomX Vista Grind is a lifestyle shoe that stands out due to its choice of materials and overall concept. The pair features a sleek, sporty upper made of translucent synthetic material while its massively oversized and bulky sole unit made from recycled plastics adds a futuristic look. We invited 15 female guests from Amsterdam to participate at a special perfume workshop using natural ingredients only at Studio13.
Our concept was to create an all white workspace which reflects the design of the shoes sole while it’s build from recycled materials only. Additionally we wanted to surround our guests with plants and a natural environment to create the perfect atmosphere. Furthermore a special photospace was arranged to ensure the opportunity to showcase the events atmosphere, stage the new shoes and save memories from our enjoyable day.
At the end of our successful event in Amsterdam we would like to say thank you to all participants – it was a lovely day full of creativity, valuable impressions and good conversations. See you next time!
