This season, solebox endeavours to reach new heights with the Nike Air Jordan 11 ‚Cool Grey‘. Releasing on December 11th, solebox goes towards the rare air of snow-clad mountain tops, to trial the Jordan 11 as it has never been challenged before.
solebox journeys far from the hardwood, reaching towards the rare air of snow-clad mountain tops, to trial the Jordan 11 as it has never been challenged before. Two adversaries transcend their half-court rivalry when the “Cool Grey” 11s find themselves face-to-face with a menacing summit in this dream-like sequence. Shrouded in a coating of fresh powder, the Jordan 11 climbs higher, adapting and excelling in this game of all-or-nothing.
Designed by Tinker Hatfield, the Nike Air Jordan 11 was first unveiled in 1995 as Michael Jordan’s 11th signature shoe. Jordan famously wore “Concord” 11s on the road to his fourth championship ring with the Chicago Bulls, while the “Cool Grey” color scheme landed later in 2001 during Jordan’s stint at the Washington Wizards. 2021 marks the second-ever retro of the “Cool Grey” colorway.
Producer/Photographer: Chris Danforth
Co-Producer/Videographer First Unit: Cameron Murton
Videographer Second Unit: Alvaro Masegosa
Drone Pilot: Raphael Boudreault-Simard
Custom Wrap/Sled Pilot: Barrett Hepburn
Original Score: Jason Tse
Sound Engineering: Peter Mullins
Models: Joshua Jean, Margo Anderson
Special Thanks: Blackcomb Snowmobile, Stranger Agency
The Nike Air Jordan 11 “Cool Grey’” is available starting Saturday, December 11 from all solebox locations.