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During Paris Fashion Week, solebox & adidas Originals hosted a teaser event for the opening of a new solebox location in the French capital in July. Here’s how it went.
On June 20th & 21st, solebox and adidas Originals teamed up to tease the opening of a new solebox store in Paris in July. For 2 days, we took over café Fringe and rebranded it to reflect the yellow motif of the upcoming solebox x adidas Handball Spezial.
Located in Le Marais, Fringe sits amidst the showrooms where brands from all over the world show off their upcoming collections during Paris Fashion Week. Friends old and new gathered for a cup of coffee, croissants, as well as some solebox x adidas-themed shirts, caps & matches.
Additionally, people got a chance to take a look at the upcoming solebox x adidas Handball Spezial, giving the iconic silhouette a fresh white & yellow color scheme on a classic gum sole.
