PUMA and PLEASURES celebrated the next chapter in their on-going partnership with PLEASURES Fest in Berlin. Paying homage to PUMA’s heritage, the fest represented the common ground between the two brands.
The experience started with drinks and music on the PUMA x PLEASURES Party Bus, which brought invited guests to the Napoleon Komplex in Friedrichshain.
The PLEASURES Garten, an indoor beer garden offer Bavarian style street food and craft beer, made up the entrance to the location, where DJ Medussar provided the musical entertainment.
The PLEASURES Haus offered an immersive experience into the world of PUMA and PLEASURES where Y2K meets punk rock. Inside the space was a tattoo room, fluorescent graffiti and a high striker as well as a pop-up shop showcasing the latest PUMA x PLEASURES collection.
The event later opened to the public as the PLEASURES Garten was transformed into a dancefloor for the afterparty with DJs Mel Woods, Carla Genus and the Velophasis Soundsystem dictating the rhythm from behind the decks.