solebox teases Barcelona expansion with Air Max Day

  • 29. März 2021

The word is out, solebox is opening a new store with another unique store concept in Barcelona later this year. Together with Nike, solebox celebrated the upcoming store launch with an exclusive two-day pop-up for Air Max Day in Barcelona.

On Friday 26th and Saturday 27th March 2021 an exclusive pop-up experience, solebox Mercat, was open to celebrate the upcoming store launch and Air Max Day in the city centre of Barcelona. The solebox Mercat premiered hints of the upcoming store concept and was only accessible by a limited number of people who reserved the Nike Air Max 90 Bacon for purchase and pick up in Barcelona.

In celebration of the upcoming store launch in Barcelona, solebox teamed up with the Nike SNKRS App to give the local community a unique experience, authentic to the localities and the new upcoming store concept. To ensure the safety of all customers and personnel, strict Covid-19 measures were in place, including time-slot pickups.