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adidas EQT was launched in 1991 – for this reason, adidas is celebrating the sub-label’s 30th anniversary together with a select number of partners. solebox joins with a unique design that is inspired by vintage racing suits. The Proto silhouette is a never released prototype that was supposed to be called ‚Racer‘ – that’s why we chose the inspiration of a racing suit, the ‚equipment‘ of a Grand Prix racer.
The solebox EQT Proto comes in an exclusive special box that is reminiscent of the packaging of a model vehicle. Each of the limited edition of 300 shoes receives the special packaging – in addition, the solebox racing car branded to match the campaign appears as a model car in a strictly limited number. Every lucky 10th customer receives the model car with purchase.
Not only for design reasons have we branded a car – an exciting race track test scenario will follow in the next few days. Stay tuned for more to come.
Not only the colorway, but also the materials are inspired by the vintage racing era. Yellowed colors are reminders of the racing suits from the past, the red highlights in the shoe stand for speed and adrenaline today as much as they did back then.
Based on our inspiration, we took the EQT Proto to the race track and put them to the test in various disciplines: Full throttle, drift, slalom and full braking – but see for yourself how it performed.
The solebox x adidas EQT Proto will be available on 23 October in all solebox stores and online via solebox.com.