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We all know these situations: sprinting to the train that’s about to leave, your cell phone falling out of your hand, or your favorite ice cream place closing its doors just as you reach it. These are everyday situations that give us a little adrenaline rush and make our pulse beat faster. For those exact moments, New Balance has reborn the BB 550. Formerly known as a basketball shoe that wasn’t particularly popular due to its lack of innovation, it’s now a must-have for sneakers lovers.
As a lifestyle sneaker with a vintage vibe, the 550 is perfect for all the little and big moments in your everyday life.
‚Simple, basic and functional‘ is how New Balance describes this model, referring to the classic two-tone design that was all the rage in the ’80s and ’90s, as well as today. Like the original 1989 release, this version of the BB 550 features a premium smooth leather upper combined with perforated leather. Added to this are grey suede overlays on the toe, a breathable mesh lining and a rubber sole. This guarantees comfort for your everyday sneaker.
And because no two moments are the same, New Balance is bringing three different colorways along for the ride. The ‚Sea Salt‘ pack includes the tones ‚Black‘, ‚Yellow‘ and ‚Burgundy‘ and will thrill you with its clean look and rich colors inspired by the original 1989 release.
No matter which color you choose, one thing is clear: with this trio, the New Balance BB 550 transforms from an old school basketball shoe to an iconic lifestyle sneaker that lets you still get on your train, catch your phone in mid-air, and enjoy your favorite ice cream after closing time. The ultimate satisfaction, don’t you think?
The New Balance BB550 ‚Sea Salt Pack‘ will be available at solebox online and instore at all solebox locations as well as at MBCY from July 16th.