Anything that has ever gone out of fashion is bound to come back in style again and UGG boots are no exception to this rule. We take a brief look at the Australian cultural phenomenon.
Brian Smith first introduced surfers in Southern California to sheepskin boots from his native Australia in the 1970s. Crafted for warmth and comfort after a surf session, the boots quickly gained popularity on the west coast.
In the late 1990s and 2000s, UGGs eventually reached the fashion mainstream and became a cultural phenomenon. Worn by celebrities, the stylish and comfortable boots were a symbol of laid-back luxury.
UGGs are back in full fashion and still a staple of winter wardrobes. The brand has expanded its product portfolio with a range of footwear to complement its signature sheepskin boots, as well as accessories.