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On February 6th, solebox and UGG came together to celebrate the launch of the new UGG Tasman Lug in a truly unique way. The evening blended creativity, community, and great vibes – and we’re still thinking about it.
It all began at our studio space, where we invited a select group from our community to join us for a hands-on workshop. Led by the talented designer Stan Birch, guests had the chance to put their personal stamp on the Tasman Lug. They painted their own designs, transforming the iconic footwear into something entirely new and individual.
While the creative energy flowed, guests were treated to an exceptional food experience courtesy of chef Caique Tizzi. The culinary creations were as thoughtful and imaginative as the designs taking shape in the studio, keeping everyone energized and inspired.
Each pair of shoes was a reflection of its creator’s style, showcasing a wide range of artistic approaches. It was a true celebration of personal expression through design.
As the evening unfolded, the energy seamlessly transitioned to our Berlin store for a vibrant public event. Stickle from Berlin curated the soundtrack, setting the tone for a night that was both lively and laid-back. While Peroni provided our guests with drinks, the atmosphere was effortlessly stylish and the people had the rare opportunity to admire a selection of exclusive Stan Birch-designed pairs, thoughtfully displayed in-store – a stunning fusion of artistry and footwear.
It was a night to remember, filled with great people, creativity, and an undeniable sense of community. A big thank you to UGG, Stan Birch, Caique Tizzi, Stickle, and everyone who joined us! See you next time.