adidas Consortium x solebox – »ITALIAN LEATHERS PACK«- Recap of our Launch Event

10. Mai 2018

Last Friday we celebrated the release of our adidas Consortium x solebox collaboration – the »Italian Leathers Pack«.We invited our most important media partners, friends for a night full of Italian food and conversations around our latest collab and the Italian culture. As our community plays a major role for us, we also invited  various customers giving them a voice on the same table with media, influencers and our solebox team.

Centered around the adidas Quesence and the adidas Pureboost DPR our »Italian Leathers Pack« took its inspiration from Italian aesthetics aiming to continue our core DNA of high quality collaborations.

In the early evening of May 4th – the day before release day –  we initially met up at our Pop Up Store right next to solebox Berlin with some first snacks and exclusive drinks from Ramazzotti. A couple of drinks and nice chats later, a shuttle bus took the whole crowd from the Pop Up Store to an authentic Neapolitan Pizzeria where a large choice of delicious Italian food was served in a lovely atmosphere. Several details such as solebox and adidas Consortium customized pizza cutter and wooden pizza slats made the vibe overall special.

We had a great time with good conversations, food and chilled tunes. Thanks to everyone joining us!