#DEERUPT // Vienna

  • 22. März 2018

We were following the lines of the solebox store grid to our most eastern location in Vienna. Local artist Emanuel Jesse and our good friends from WOMFT? joined forces for their interpretation of the new Deerupt from adidas Originals.

The grid. The essence of DEERUPT. And the foundation of everything. It connects places and people. So we used our European framework of stores accordingly and established a combination of artists and content creators in three solebox cities to create unique creations inspired by DEERUPT.

Vienna based street artist and designer Emanuel Jesse went hands down on the DEERUPT concept and create an art piece in his unique style. He combined techniques of classic graffiti, marker sketches and screen printing to bring the iconic grid structure to life.

The entire creation process got documented by the awesome guys from WOMFT? – good friends and supporters since day one. They are stating proof their talent behind the lens when it comes to amazing sneaker photography but also telling the story of this one-of-a-kind concept.

You can find the final artwork on display at solebox Vienna.

Check the behind the scenes video here: