In February 2018, adidas Originals relaunched the iconic EQT franchise keeping its ongoing message »Only The Essentials«. For us, this needed to be celebrated in the most deserved manner, that’s why teamed up with adidas Originals to invite for a secret party.
To honor the new basketball inspired silhouette, the adidas EQT BASK ADV, we hosted a secret party at a Berlin Off-Location on Friday, Feb. 2nd, together with adidas Originals. Turn Up was managed by no other than our man CHELO granting us a guarantee of A$AP MOB ALL NIGHT all nite long. To get access to the event and find out about the venue’s coordinates, sole and turn up lovers had to stop by at our Berlin store to scan the QR code at the front window several days before the event.
Thanks to every single one who steeped by to turn that night into day. The pictures and video speak for themselves that we had a real blast with all of you!