The classic style of French tennis legend René Lacoste and his desire for comfortable sportswear were cornerstones for the creation of the LACOSTE brand. With this editorial we want to give you an insight into different pieces that we currently carry at MBCY.
In 1923, due to a bet, he receives the nickname ‚the alligator‘ from a journalist. A few years later René Lacoste designed a logo inspired by this exact nickname.
In 1933, he develops the first polo shirt and thus revolutionizes the fashion world. Gradually, other product groups are added. Such as the tennis shoe at the end of the 50s, but also elegant and sporty everyday clothing.