Breaking Light with the Asics Gel-Lyte III OG ‘DAY LYTE’

#FOOTWEAR The famous Asics Gel-Lyte III silhouette makes its return once again as part of the brand’s “Day-Lyte Pack”: the Asics Gel-Lyte III OG ‘DAY LYTE’. As an homage to the history of color and the semi-precious gemstone the colorway was named after, we broke the visible light spectrum with it to reveal the tourmaline for […]

  • 15. Juni 2021

ON Running’s all-new Cloudswift Edge Prism

#FOOTWEAR ON Running launches its latest silhouette called the Cloudswift Edge Prism as part of their Performance All Day collection, conceptualized for all-day wear and urban exploration. The silhouette is light and agile but absorbs heavy impacts to protect you from tough surfaces. Swiss-engineered for the comfort you need, with a look you want. The shoe […]

  • 20. April 2021

adidas Originals A-ZX: ZX 8000 ‚Golf‘

#FOOTWEAR adidas Originals A-ZX series continues – a sneaker program celebrating the past and future of its iconic ZX franchise. Running since summer 2020, the series already saw adidas release new takes of the ZX ‚thousands‘ series – one for each letter of the alphabet – designed either in collaboration with a creative partner or as a one-off concept inspired by […]

  • 30. März 2021

solebox teases Barcelona expansion with Air Max Day

#COMMUNITY #EVENTS #FOOTWEAR The word is out, solebox is opening a new store with another unique store concept in Barcelona later this year. Together with Nike, solebox celebrated the upcoming store launch with an exclusive two-day pop-up for Air Max Day in Barcelona.

  • 29. März 2021

The adidas 4D Futurecraft revives!

#FOOTWEAR First introduced in 2017 adidas defined new ways to revolutionize the shoe sole with 4D technology and Futurecraft. Technologies offer innovative possibilities to reinterpret the already existing. It is precisely this pioneering spirit of experimentation that we wanted to make tangible in our film. Through blending a mix of digital high-quality shots and partial alienated 3D […]

  • 19. März 2021

Lacoste Twin Serve Luxe & Game Advance Luxe

#FOOTWEAR Lacoste comes up with two new tennis-inspired silhouettes: the Twin Serve Luxe and the Game Advance Luxe. Simple yet clean models for every day, with special details, patterns and textures. Available via from March 13th!

  • 10. März 2021

solebox x GLOD: solebox goes virtual!

#APPAREL #COMMUNITY Viewing and buying artworks from the couch: Together with Viennese artist Glod we are taking the important step of making art a digital experience. You can check out the gallery digitally via the link in this post and click through to our Vienna store to view the works. After the successful cooperation in 2020, we […]

  • 9. März 2021

MBCY for ON Running: Roger Clubhouse

#FOOTWEAR ON Running’s latest addition to their line is available now at MBCY – another collaborative iteration of the Roger Clubhouse silhouette in various color options. As the most expressive member of THE ROGER series, it combines innovative technology and a unique retro look. Vegan leather overlays are an ode to the 90s and create even […]

  • 8. März 2021

The Berlin Archive of Basketball Courts: AJ1 Low ‚BLN‘

#COMMUNITY #FOOTWEAR We recently teamed up with Jordan Brand to set-up a visual project that creates a selected archive of Berlin’s basketball courts. From the wire street cages to its solitary hoops and plush central courts, this is a curated documentation of the city’s known and unseen basketball culture. The archive is freely available and is made with the support of the Jordan brand to commemorate the launch of the Air […]

  • 3. März 2021