solebox x Tommy Jeans Launch Event Recap

  • 12. März 2020

Last week we hosted an exclusive release event in Berlin together with Tommy Jeans to celebrate the release of the TJ 8.0 Heritage Runner. While providing typical American snacks and drinks on us a live gig by badchieff made the evening even better and we spent a great time with everyone who came through.

We fully branded our event location in Berlin-Mitte with a variety of shoes and also displayed a selection of photographs from our campaign shoot. The Tommy Jeans 8.0 Heritage Runner was presented appropriately and made available to customers. The exclusive live performance by badchieff ensured some good vibes and we spent an evening full of atmosphere with our guests. In addition to that, every customer who bought the shoe on site received a Tommy Jeans denim jacket plus got the opportunity to individually rebrand and customize the product with our laser.

The all new TJ 8.0 Heritage Runner represents typical 90’s aesthetics. A white mixed leather upper meets contrasty details featuring Tommy’s signature brand colors red and navy paired with neutral hues of gray and white. 

Available from now online via solebox.com and instore at solebox Berlin for 130 €.