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Last Saturday, we celebrated Air Max Day by Giving Fresh Air together with the entire neighbourhood in Berlin. For this, we teamed up with Nike, After School Hustle and Overkill to connect the Berlin community for a full day of activities. We look back at an amazing event* with inspiring people, co-creations from workshops, exhibitions, music and connections.
This Air Max Day, the initiative to „Give Fresh Air“ was accompanied by a Game Show where the communities from 3 cities (London, Amsterdam and Berlin) played against each other to win funding for purposeful causes.
To raise awareness for our selected good cause and give back to the local community, we – together with Nike and Overkill – teamed up with After School Hustle. To empower their purpose, we hosted a full day of workshops, exhibitions, music and interaction in the Bierpinsel Tower, in Berlin.
After School Hustle is a non-profit organization that supports teenagers in developing their skills and passions, through workshops and get-togethers. This is based on their fundamental axiom: You need to find something that you enjoy doing and keep getting better at it.
During the event, a number of activities and experiences were waiting for visitors on three different floors. The bottom floor in the tower was dedicated to the curation of sound and art by the After School Hustle community. In the middle floor, people were able to express their creativity and get the chance to win prizes through sketching, VR 3D Modeling and DJ sessions. The day was completed by the SNKRS Live Gameshow Stream, a live performance by Ceren, and live DJ sets from the After School Hustle, Overkill and solebox network.
During the gameshow, funds were raised by our local community for ASH and we are looking forward to supporting their journey!
* All activities observed and followed local COVID-19 regulations and in-person events complied with capacity limitations and the 2G+ rule.