One day prior to the official launch of our ASICSTIGER x atmos x solebox GEL-Lyte III collaboration, we invited some friends of the company, media influencers plus a variety of happy winners from our community raffle to join us on an underground experience tour through Berlin exploring the depths of the city. With this, we referred to the urban camouflage pattern, and so found ourselves in the darkness of an old subway tunnel amid of Berlin.
We initially met up with all guests at the BRLO Brwhouse starting our get together with a few drinks and snacks while having some good conversations among old friends and new faces. From there we all set off to take our urban-camo branded train at the Berlin Gleisdreieck to the next stop of our event: the underground experience tour.
After the tour, we were picked up by a shuttle bus driving us to our basement dinner location – for sure also matching the grey topic of our whole launch event. Upon entering the premises a set table awaited the guests on which an army of our solebox x atmos Be@rbricks was stationed. We were treated with delicious traditional Japanese food that was highly deserved after this exciting day tour. For sure the day did not end without a multitude of further drinks and talks.
We would like to thank everyone who supported the collaboration and the whole launch around it. We really enjoyed our camo-train ride, mutual stroll through the dark and authentic dive into Japanese cuisine together!