#APPAREL

#APPAREL Exactly 50 years ago Massimo Osti, a graphic designer from Barcelona, laid the foundation for a brand that today is known especially for textile innovation. With the name Chester Perry began the history of the company in 1971, which was renamed to C.P. Company seven years later. Shortly thereafter C.P. caused one of the most explosive […]

#APPAREL #COMMUNITY Viewing and buying artworks from the couch: Together with Viennese artist Glod we are taking the important step of making art a digital experience. You can check out the gallery digitally via the link in this post and click through to our Vienna store to view the works. After the successful cooperation in 2020, we […]

#APPAREL #COMMUNITY Launching it’s Lacoste Loop Polo, the French brand gives a refreshing twist to its bestseller with an unprecedented recycled version using cotton from surplus Lacoste polos. An eco-friendly loop, available at MBCY.com! A Classic Fit polo comprised of 30% cotton that has been extracted from surplus polos.

#APPAREL The classic style of French tennis legend René Lacoste and his desire for comfortable sportswear were cornerstones for the creation of the LACOSTE brand. With this editorial we want to give you an insight into different pieces that we currently carry at MBCY. 

#APPAREL #FOOTWEAR To present the new Nike ACG collection in a proper and fitting way, we made our way to the Munich mountains this year. Together with our protagonists Kesha and Moritz we went back outdoors, back in the mud, and back to the wild. Make sure to explore the nature together with us – this time digitally […]

#APPAREL After the first successful collaboration between Lacoste and Chinatown Market at New York’s Hypefest, the two brands have now joined forces again to create an exclusive Capsule Collection. We have created an extraordinary editorial, incorporating an abstract form of a tennis court of modern design – first impressions can be found below.

#APPAREL #FOOTWEAR As you should already have noticed we recently teamed up with Reconstruct, an all-female fashion collective from Amsterdam to celebrate the upcoming launch of the Nike women’s Dunk Low Disrupt. With 5 unique and powerful female individuals uniting forces, they make the perfect partner to work with on this project, as the legacy of dunk was built by bold […]

#APPAREL #FOOTWEAR In order to celebrate the upcoming launch of the Nike women’s Dunk Low Disrupt, we teamed up with Reconstruct, an all-female fashion collective from Amsterdam. With 5 unique and powerful female individuals uniting forces, they make the perfect partner to work with on this project, as the legacy of dunk was built by bold individuals redefining the rules – […]

#APPAREL #COMMUNITY After a successful collaborative exhibition at our solebox Vienna store with local artist GLOD, we joined forces again – this time with a good cause! Especially during the current times it is more important than ever to pay attention to your own hygiene and at the same time take care of your environment and community. With […]